Restaurants & Cafés
The importance of customer experience
For a franchised network of restaurants or cafés, success or failure is directly linked to guests’ experiences and how the local business lives up to their expectations.
The three most crucial factors are:
- The quality of the product
- The service
- The atmosphere
You, as the owner or manager of the brand, know exactly what’s required. No brand is built overnight, and a strong brand can only be crafted with years of careful customer service, the development and redevelopment of menus and restaurants, consistent marketing and constantly responding to guests’ feedback.
Geographically dispersed restaurants/cafés
In addition, leading and supporting a network of geographically dispersed locations offers a much greater challenge than running a single local unit. If the various restaurants are independently owned by franchisees, the complexity increases exponentially. You all share a common, customer-facing brand, and as the network grows and is scattered across a city, a region or perhaps even half the world, the challenge of cohesion increases exponentially.
Digital tools for support and quality control of daily routines
You need tools and methods to make your operational support and quality control systems scalable without growing your central admin. Maintaining operational consistency requires all employees to understand and to work according to your common brand standards and conceptual framework.
At the same time, both local managers and central administrators need tools to follow up so that all restaurants meet these requirements on a daily basis. Nothing kills your brand faster than individual restaurants “freestyling” with their own solutions, leading to confused and/or disappointed guests.
Luckily, you’ve just found the solution to these challenges!
Everything available in one place
- Supplier agreements
- Marketing materials
- …and more!
This is all handled digitally in the Chainformation platform. With role-based permissions, multiple languages and 24/7 access via any computer or mobile device, information is available when and where it’s needed. Built-in digital checklists and task management systems provide staff with efficient tools to handle all recurring routines and to-dos without paper or dozens of emails. If needed, local teams can be given permissions to manage their own checklists, tasks and chat groups.
Read more about the different features and functions of the platform.
O’learys, one of Europe’s fastest growing casual dining restaurant franchises use Chainformation to grow their business. They know that leading and supporting a network of geographically dispersed restaurants offers a great challenge. That’s where Chainformation comes in, the platform helps them face these challenges and as a result perform better than ever before.
Read the full customer story here.