Everyone talks about quality – but what is it, and how can we make everyone in the network better understand it? But first and foremost: Our customers decide what quality is for them! You may think that something is of high quality but other people might disagree and...

Are you still relying on Email for franchisee communications? Really, it’s 2021!Franchisees tend to be thirsty for information from their parent company. Unfortunately, many franchisors agree, believing that “- the more we give them the better.” However, that’s a big...

Why too many communications apps will cause serious problems for your franchise networkToday’s workforce is under siege by a flood of communications apps. More than ever, our attention is scattered across a wide array of different apps and communications channels....

Digital checklists ensure that campaigns are fully implemented across your franchise networkMost consumer-facing franchises are campaign-driven. Marketing teams have a simple goal: to attract more visitors to the store, café or restaurant and to convert them into...

Franchisors: In times of panic, get control of your internal crisis communication and supportIn times of panic and crisis, you the Franchisor and your team will be a main supplier of the most important commodity for your entire network: Information – accurate,...

Three major risks franchises face in quality controlWhen running a franchise business, keeping tabs on operations across your whole network can be an immense challenge. Naturally, we all like to imagine things working as a sort of finished product – a well-oiled...

How Franchisor/Franchisee communications impacts Customer Satisfaction and Brand LoyaltyA customer’s intention to repurchase or revisit and continue to do so can be predicted by customer satisfaction. But the linchpin between the two is brand awareness. When a single...